Our story
Meet Charles Viancin
To create my kitchen accessories, I started with a simple idea: nature is both beautiful and efficient. Inspired by nature's colours, materials and whimsy, my kitchen accessories are designed to make the everyday more beautiful, make life easier, and reduce the use of cling film and aluminium foil.
My covers help keep food fresher for longer and aid with cooking, reheating, stopping splatters, clearing up and more. From airtight covers that are floral or mineral in design, to bottle stoppers with a punch, pot holders with panache and flexible chopping boards, you'll discover a bouquet of colourful ideas for your kitchen, picnics and adventures. Welcome to my world!
2005
Company founded
French Alps
Home near Lake Annecy
Ever-growing passion since 2005
When did Charles Viancin's journey begin?
Charles Viancin established his company in 2005, creating new colour and form statements in kitchen accessories. His unique food preparation and storage products gained attention for their vivid colours and silicone manufacturing, inspired by nature to recall flowers, fruits and leaves. His groundbreaking airtight and high temperature-tolerant designs continue to bring beauty and smiles in unexpected ways to everyday tasks.
Where do you find inspiration when designing new products?
I find inspiration in nature and in the breathtaking beauty of the surroundings at my home in the French Alps near Lake Annecy. I draw inspiration from the shapes, sounds and picturesque beauty of Lake Annecy, as well as from my travels abroad. I'm constantly inspired, finding beauty and wonder in the world around me.
How do you choose which idea to take to development?
Our goal is always to provide a high quality, high functioning product with beautiful design. If we are able to meet these criteria along with our price objectives, we move forward.
Is there an approach or look that joins the functionality, form or emotional appeal of your product line?
We focus on the design of all of our products to make an emotional connection between the product and the customer. We want people to feel great about using our products in their homes.
How do you see design's importance in our industry?
As the marketplace becomes omni-channel and more global, great design allows us to maintain our position as an industry leader in our category. Great design separates the Charles Viancin brand from commodity products and "me-too" designs, and continues to drive the brand.
Silicone Lids
